Zhuoyi Chen
← All workProject 04 / 06
Product photography and video

Monster Energy product campaign

A pink Monster Energy Ultra can standing on ice and rose petals against a pink background.
Format
Product photography and video
Role
Product photography, Product video
Tools
After Effects, Lightroom

A product photography and video project developed through planning and studio production.

Overview

A product photography and video project developed through planning and studio production.

Responsibilities

  • Planning
  • Studio production
  • Photography
  • Video and motion work

Process

  1. 01

    Planning

    Planning the shots and approach before production.

  2. 02

    Studio production

    Product photography and video captured in the studio.

  3. 03

    Post-production

    Stills finished in Lightroom; video and motion work in After Effects.

Product video

No sound

The product video edit, shown here without sound.

Stills

  • The can lying on its side in ice and petals.
  • The can on its side, label up, with petals and a rose stem.
  • Close-up of the base of the can among ice and red petals.

Techniques

  • Product photography
  • Studio lighting
  • Product videography
  • Motion graphics

See the full photo set: Pink Monster Energy →